Overview

The Analyzer Personality

When communicating with Analyzers, remember that they are operating at a different speed or frequency than most sales professionals. They are detailed, continuous, unemotional and sometimes excruciatingly slow in their decisions. Because of their highly cautious nature, proof is paramount in importance in your presentation. Analyzers are risk-averse and results-driven. They prefer a slower pace and traditional thinking.

Remember these facts about the Analyzer personality:

  • Wants Detail

  • Desires Accuracy

  • Doesn't Deal Well with Criticism of Work or Ideas

  • Has Trouble Pulling the Trigger on Decisions (Plagued by "What Ifs")

  • Perfectionistic

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