Communication Guidelines

The Analyzer Personality

Remember the following communication guidelines when dealing with the Analyzer personality:

  • Slow your pace; listen intently.

  • Be accurate. Don't approximate or round off numbers.

  • Do your homework. Be prepared to give every detail about your products or services.

  • Set the stage for trust using data.

  • Explore their interests (the latest technologies, etc.).

  • Support each feature/benefit statements with logic and rationale.

  • Never say or imply, "Hurry up!"

  • Summarize your presentation carefully.

  • Detail how you'll follow through.

  • Don't ever say, "I know you'll like this."

  • Avoid hyperbole and animated presentations.

  • Allow time for decisions.

 

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