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The "How-to" Book:
A Practice Management Guide
Developing a Business Plan Human Resource Management Facilities & Equipment Financial Management Business Continuity
The Business Plan
Contents
What is a business plan?
Forms of doing business
Sole proprietorship
Partnership
Family partnership
C Corporation
S Corporation
Limited Liability Company
Business organization comparison
Strategic planning and marketing
Mission and goal setting
Marketing
Carriers/Suppliers
Sales production
Financial projections
Positioning the firm
Costs of doing business
Budgeting process
Accounting
Business relationships
Types of agent/producer relationships
Types of agents
Housed in an agency
Detached agent
Hybrid arrangements
Joint practice and affiliations
National "agent networks"
P & C relationships
Banks
Sources of income
The bottom line
Public relations and promotion
News release
Promotional tools
Direct marketing
Radio and television
Advertising
Media comparisons
Sample documents
Home > Developing a Business Plan

“C” Corporation

Definition

A “C” corporation may be defined as a group of one or more persons acting as a unit, that unit vested with its own legal and tax identity.

Within the narrow focus of this discussion, it should be noted that an agent who is incorporated is not the same thing as a corporate agency. Nor is it the same thing as an incorporated agency. Virtually anyone conducting a business may decide to conduct it within the corporate form. A separate and distinct concept is that of the corporate agency within the agency contract is between the insurance company and an incorporated entity. More will be stated on this concept later.

Legal and tax status

Legally, a corporation is its own entity, separate from either the owners or managers. In other words, the corporation can sue in its own name or be sued, own property, and be a participant in virtually any legal proceeding or relationship which is available to an individual or partnership.

In as much as a corporation is a separate legal entity, it is also controlled by the laws of the various states. In order to be incorporated, a business or its founders must seek a charter of incorporation from a government body. To do this, various forms need to be submitted with the appropriate fees. Various states impose requirements on corporations. Certain legal “formalities” must be maintained as well as annual filings and fees.

When you own a sole proprietorship, your assets and the proprietorship’s assets belong directly to the individual. However, corporate assets do not belong directly to the owners of the corporation and vice versa. Although an individual may own corporate stock and therefore the corporation, it is not the same thing as saying the individual directly owns the corporate assets. These issues of corporate formalities become fuzzy in the corporate world. However, it is good advice to be aware of these distinctions and formalities and to comply with them. Many of the tax and legal benefits of incorporation are available only if the owners are willing to comply with the rules and regulations concerning the operation of the business within the corporate form.

A “C” corporation is also a separate tax-paying entity. This means it files its own tax returns in its own name. A corporation is allowed to take deductions where appropriate and it pays an income tax.

The agent who is thinking of incorporating his practice, must consider various issues. The tax status of commissions, renewals and service fees on business written before incorporation must be considered and understood. Likewise the tax effect on commissions, renewals and service fees on business sold after the date of incorporation must be understood.

Can income be earned in the agent’s name and then assigned to the corporation? Can the income be assigned to the corporation before it is earned through some contractual arrangement between the agent and the corporation? Will the insurance company recognize the agent’s corporation as the “agent of record”? Will the insurance company ever contract with a corporation?

Advantages

Limited liability. In most closely held corporations, this advantage of incorporation is overrated. The theory is that business conducted within the corporate structure will insulate the owner from liability beyond the assets of the corporation. However, practically speaking, adequate liability insurance will protect the corporate owner or the sole proprietor alike. In addition, when large borrowing occurs, most lenders require owners of closely held corporations to sign the note individually as well as corporately. This effectively makes the signor liable for the loan to the extent of his/her personal assets.

Most agent’s businesses do not entail a large accumulation of assets (e.g., buildings, machinery and equipment). Thus, the corporate structure may provide a degree of limited liability particularly in the area of malpractice.

Transferability of interest. The corporate form allows the transfer of ownership interest through the sale or “gifting” of stock. If the nature of your practice is such that it may be bought, sold or divided among successors, this point may have some practical advantage. For many, however, there is no intention that the business should be transferred or divided during the lifetime of its owner. In fact, it is often not intended that the business survive the owner. In these situations, transferability of interest is of less current concern.

Retirement and benefit plans. A number of benefit plans are available only to corporate employees. These would include corporate life, health and disability insurance. Whether this benefit is meaningful to you will depend on the level of benefits you currently enjoy as an agent with one or more insurance companies.

In the area of retirement plans, recent changes have tended to equalize contribution and benefit limitations between corporate and non-corporate plans. Thus, one of the major incentives to incorporate has been substantially mitigated. However, various benefits still point toward the preference for the corporate qualified retirement plan although the importance given them in the decision to incorporate or not to incorporate would depend on individual circumstances.

Qualified plan borrowing. As previously mentioned, limited borrowing from a qualified plan is allowed for corporate owner/employees but not for sole proprietors or partners.

Minimum pension amount. IRC Section 415[b] [4] allows funding for a minimum pension benefit of $10,000 regardless of income. This may allow a significant tax savings for the agent who funds this benefit for a spouse. The spouse must be an employee, but if your pension plan allows, the required hours can be quite limited.

Section 401[k] plans. These popular plans are available to corporate owner/employees.

Corporate agents. With a true corporate contract the corporation itself holds the contract with the insurance company. Service fees are, therefore, paid as long as the corporation exists and the policy remains in force. Transferability is more simple since change of corporate personnel will not affect the insurance company or compensation. However, some companies may not enter into this type of agreement. As you get older you may sell policies to a young clientele and have service fees paid beyond your death. A corporate form will not lose this income.

Public relations/psychological benefits. Many agents feel there is an “aura” of stability and prestige attendant to the corporate form of business. An agent may take the title “President”. Further, the structure may imply greater resources.

Multiple businesses. Some agents are active in a number of different business ventures. The corporate form may be prudent to protect the agent’s personal and other business assets from the dangers of liability or financial loss in a speculative enterprise.

Tax advantages. Historically the tax advantages of incorporation for any small business or professional practice have hinged upon the existence of a high personal income tax rate, a medium corporate income tax rate and a low capital gains rate. Therefore, dollars that would otherwise be taxed at the high individual income tax rate were retained within the corporation and, eventually, the corporation was sold or liquidated allowing these accumulations to be received by the corporate owner at the low capital gains rate. Recent tax changes have effectively lowered the individual income tax rate so that the difference between the maximum corporate and maximum individual income tax rates differ by only a small amount. However, you should be aware of the differentials that exist between the capital gains tax rate and personal income tax rates. Planning opportunities come and go depending upon changes to these rates. Be sure to check with local tax professionals regarding current law.

Further, since the top corporate and individual rates are similar, unless current corporate income can be deferred in a tax deferred manner, the spectre of double taxation must be appreciated by the corporate planner. Yet the first dollars of income are taxed at a lower bracket, than the last dollars on a personal return.

Disadvantages

Double taxation. The single greatest negative to the corporate structure is double taxation. The corporation is an individual tax-paying entity and income earned in excess of expenses by the corporation is taxed by the federal and state governments. Then, when this net income is paid out to the corporate owner in the form of dividends, it is again taxed at the shareholder level. Corporations are viable from a tax perspective because owners are able to withdraw substantial portions of corporate earnings as salary which is deductible at the corporate level. In addition, corporate and other benefit plans provide a sufficient haven for the remaining corporate income so as to make the long term tax and wealth accumulation picture desirable. Finally, the corporation assets (e.g., real estate or good will) may substantially appreciate in value over time and may be received by the corporate owner at the time of sale or liquidation at the reduced capital gains rate.

Increase costs. Operating within a corporate structure will entail various organizing expenses, fees and taxes. In addition, there will be ongoing costs which are likely to be greater than in the sole proprietorship or partnership structure. These expenses will decrease in effect as business increases.

Requirements of corporate form. As alluded to earlier, it is necessary to maintain a certain formality in the operation of a corporation. Commingling of corporate and individual assets is unwise. Treating corporate assets as personal assets is unwise. Board of directors meetings should be held regularly and corporate minutes should be kept. These lead to a degree of time and expense which should be understood to be absolutely necessary.

Less flexibility. A corporation is less flexible in operation than the sole proprietorship or partnership. Simply taking money out of the business entails a degree of tax complication that does not exist with the other forms of business. This disadvantage can be turned into an advantage if experience and thorough legal and accounting advice is sought by the agent at the time of incorporation. This would allow the corporation to be structured in a manner which facilitates growth through change in business operation with a minimum of expense complication.

Potential loss of benefits. You must determine if incorporation will cause you to lose eligibility for various insurance company retirement, income deferral and other benefit plans.

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