That has been debated for as long as anyone can remember. Perhaps one reason this question remains so intriguing is that there can never be a definitive answer.

One size does not fit all. Top producers shape their careers to fit their personalities, not the other way around. Whether by accident or design, they market to the types of people with whom they feel most comfortable, and vice versa. Producers may develop the same career skills, but they adapt them to their own personalities and the markets in which they do business.

Success is not a destination; it's a journey. While the rewards are great, the trip is challenging; no two producers make it exactly the same way.

If you're new to the business, the ON-Trac II Relationship-Based Marketing & Selling Development Program will give you a big-picture look at your career and help you get off to a fast, productive start with Ohio National. If you're an experienced producer, you'll find many new ideas to try, plus reinforcement of sound, productive principles that work.

We've got plenty of ground to cover. So, let's get started!