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When communicating with Enterprisers, it is important to let them articulate their bottom line—and the strategies for adhering to it. Enterprisers are more interested in strategies than they are in details. They admire a confident, succinct presentation and like the opportunity to express their own opinions and ideas. Do not begin a presentation or meeting without telling them upfront where it will end or how long it will take. Enterprisers like to multi-task and easily grow distracted and impatient—especially when they do not see the relevance of the topic at hand. To get along with this personality style, the adviser or agent must be skilled at handling candor, strong opinions and the occasional ultimatum!
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
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