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Sample Goal:

Improve client satisfaction and loyalty from 85 percent
to 95+ percent.

Objectives:

  • Improve client services by systematizing operations.

  • Improve customer satisfaction survey scores by 20 percent.

  • Increase client appreciation budget and activities by 20 percent.

  • Increase overall communication with clients from six times per year to 12 times per year; two more personal contacts and four more non-personal contacts (e-mail, letters, etc.).

Goal #1 Objectives

 
 
Goal #2 Objectives

 
 
Goal #3 Objectives

 
 
Goal #4 Objectives

 
 

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