"The enemy of productivity is diffusion."

– Wayne Cotton

Market planning is a way of focusing your selling activities and skills. In this program, you have looked at market planning from several different perspectives:

• Why successful financial services professionals work from a vision of where they want their businesses to take them, and hold on to their vision until it's a reality.
• Factors qualifying a group as a market; why the tighter your marketing focus, the better the results.
• Why it's important to understand the risks and costs before developing new markets, and explore every opportunity to grow from within.
• How to identify market segments that are right for you, and vice versa – and establish your dominance in them.
• Why effective market planning begins with a solid foundation of good information.
• How to build name recognition and professional reputation so people want to see you and enthusiastically recommend you to others.
• How to attract and keep on-profile clients by focusing on whom your customers are, what they want and need, and how you can give it to them. How to leverage technology and manage your resources to maximize marketing efficiency and bolster your bottom line – and why you can't afford not to.

The essential focus market planning brings to your selling activities will increase your effectiveness and productivity. The principles, processes and techniques you've learned and the effort you've put into this program can be compared to an amplifier in a sound system: your knowledge, skills and experience all are amplified so you can reach as many prospective on-profile clients as productively and efficiently as possible. And make sweet, sweet music!

You've come a long way. Congratulations for getting this far. We wish you every success!

Back to Top | Next

Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

113