Prepared by:_______________ Date:_____
Table of Contents
Situation Analyses
Opportunity Analysis
Understanding the Best Markets
Understanding the Competition
SWOT Analysis
Marketing Goals
Goal-Setting Spreadsheets
Sample Goal & Objective
Evaluating Potential Market Segments
Market Selection
Market Summary
Creating & Defining a Customer Profile
Developing a Marketing Positioning Statement
Developing a Professional Brand
My Marketing Strategy
Marketing & Sales Resources
Marketing Approach & Development
Action Plan & Implementation Schedule
Marketing Budget
Plan Review
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