My Marketing Plan will help you coordinate the planning you've done throughout this program as you develop and implement a working Marketing Strategy for one of your market segments. Following is a list and brief descriptions of the sections you'll be developing.
Your Marketing Strategy has the following sections:
- Marketing & Sales Resources – What marketing and sales resources and expertise do you have to enter, develop and be successful with this market segment?
- Communication Tools & Techniques – Which of the following will appeal to this market? What will it take to put these ideas into action? What will it cost?
- What I Know about This Market – Assess whether or not you are applying your knowledge of your market segments to your sales efforts.
- Marketing Approach & Development – Succinctly describe how you're going to approach, develop and achieve dominance in your market, and the follow-up steps you intend to take.
- Action Plan & Implementation Schedule – A 52-week action plan and implementation schedule, which suggests various sequential and non-sequential campaigns and initiatives.
- Marketing Strategy Checklists – Checklists will help you to easily audit your Market Strategy and Action Plan & Implementation Schedule with new ideas and resources.
- Marketing Budget – Budgets are set at the beginning of each calendar year. Every dollar spent is tracked so that the budgets are not exceeded. The numbers are reviewed on a monthly basis.
- Plan Review – Monitor your plan and measure your performance in reaching your goals. Keep track of your performance, not just the numbers, and determine how your strategy is working. Are you reaching enough people? Are you reaching the right people? Are your resources performing as expected? What adjustments should you make?
