This program is for Ohio National Financial Services professionals who want to mount a serious marketing effort. Let Market Planning walk you step-by-step through the process — from initial concept to implementation — helping you develop workable strategies that can energize your marketing and boost your productivity, while avoiding costly marketing mistakes.

You Will Learn...

After completing this program, you'll understand:

• Why successful financial services professionals work from a vision of where they want their businesses — their careers — to take them, and hold on to their vision until it's a reality.
• Factors qualifying a group as a market; why the tighter your marketing focus, and the greater your expertise in these "targeted" areas, the better the results.
• Why it's important to understand the risks and costs before developing new markets, and explore every opportunity to grow from within.
• How to identify market segments that are right for you, and vice versa — and establish your dominance in them.
• Why effective market planning begins with a solid foundation of good information.
• How to build name recognition and professional reputation so people will want to see you and enthusiastically recommend you to others.
• How to attract and keep on-profile clients by focusing on who your customers are, what they want and need, and how to give it to them.
• How to leverage technology and manage your resources to maximize marketing efficiency and bolster your bottom line — and why you can't afford not to.