But, even better, while completing this program, you'll also be developing and implementing a plan for:

• Analyzing your markets and identifying where and how to most profitably focus your efforts.
• Assessing your strengths and weaknesses, and measuring them against your competitions' strengths and weaknesses.
• Incorporating competitive positioning, your "value proposition", and professional identity branding into your business and marketing plans.
• Integrating technology into your marketing efforts and other parts of your business.
• Coordinating your skills and resources to lower your costs and increase your overall effectiveness.
• Writing and implementing your market strategy.
• Plus, evaluating your plan's completeness, credibility, detail, and success potential.

Don't rush. Ohio National's Market Planning will get you started and guide you as you go. The text will first get you thinking about your situation, your markets and your message, then get you planning and implementing. The idea is to separate your thinking from your planning, so they don't get in each other's way. For, if you know your markets and have a clear, solid message, your plan will practically write itself.

You'll be able to revisit the various sections and marketing ideas as you develop and implement your Marketing Plan. However, Market Planning is also a resource you'll want to call on indefinitely. We'll be continually adding new content, so you'll always have a source of the latest information and new ideas.