Create profiles of the ideal clients in your market segments, describing who these people are, what they mean to you, what you do for them, and why.

Market Segment

Customer/Client Profile

Developing a Marketing Positioning Statement

You should be able to explain exactly what it is that you do and what sets you apart from others. Simply begin writing, keep it to a couple of sentences and then expand after you have initially summarized what is referred to as your positioning statement.

Positioning Statement

Developing a Professional Brand

Branding is all about choosing a simple, yet powerful message with an effective and efficient medium that will make an impact on your audience…then putting that message in front of your target market as frequently as possible.

Professional Brand

Message

Medium & Frequency

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