Market Segment
This is your formal plan for entering and systematically developing your market segment and achieving your goals. It coordinates the other planning elements with tools and techniques for establishing yourself in your new market while servicing and expanding your existing on-profile client base.
In most cases, separate Marketing Strategies should be developed for each new and existing market segment selected, to ensure that you build, maintain, and continually strengthen your position, competitive advantage, and identity. Of course, you will also need solid expertise in the unique wants and needs of your prospects and clients, no matter what the market.
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.