Under most states' guidelines, the following is the required information that must be displayed:
- No insurer, agent, broker, solicitor or entity may solicit people 65 and older in this state for the purchase of disability insurance, life insurance, or annuities through the use of a true or fictitious name that is deceptive or misleading about the entity or person or
the ad's purpose.
- Advertisements may not use words, letters, initials, symbols, or other devices that are so similar to those used by governmental agencies, non-profit or charitable institutions, senior organizations, or other insurers that they could mislead the public.
In most states, examples of misleading materials, include, but are not limited to any of the following:
- The advertised coverages are provided or endorsed by any governmental agencies, non-profit or charitable institutions, or senior organizations.
- The advertiser is the same as, connected with, or endorsed by governmental agencies, non-profit or charitable institutions, or senior organizations.
(Note: This does not apply to any person or entity not currently required to be licensed by the department or otherwise exempt from licensure. Nor does it apply to non-resident advisers representing direct response providers.)
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