The material that you share with or send to seniors is carefully regulated. Under most state insurance law, an "advertisement" includes everything from envelopes, stationery and business cards, and all other materials designed to describe and encourage the purchase of a policy or certificate of disability insurance, life insurance, or an annuity.

Advertising for Persons 65 and Older

Any advertisement or other direct response devices designed to produce leads directed to people age 65 or older must disclose that an agent may contact the applicant (if that is the intent). In addition, any agent contacting someone after acquiring that person's name from a lead-generating device must disclose that fact during the initial contact.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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