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Dear Prospect:
Are you planning on using your business to provide for your retirement? Whether you are or not, a businessowner requires special planning to fund a retirement plan. A basic outline of the process is included in the enclosed brochure. To get more specific about your situation, let's meet together. I will call soon to schedule a brief meeting. Sincerely, Sales Associate |
Follow-up letters to this prospect might include other articles on related topics, as well as information about you, your firm or company. If you've met the businessowner, your letters should refer to topics covered in your conversations.
Schedule ten to 20 letters a week to business and professional market prospects, then follow-up after the third or fourth letter to each name on your wave-mailing list. The last letter in the series should let the prospect know you'll be calling for a scheduled meeting. Be sure to follow-up.
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.