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SECTION V: THE INVESTMENT SALES PROCESS
Pre-Approach Letters: Example #2

Dear (Name):

Planning for the future isn't easy. With thousands of investment alternatives available, how do you know which is right for you? Where do you go? Who do you trust?

As a Registered Representative of The O. N. Equity Sales Company and Registered Representative of (Firm), I'd like to offer you the opportunity for a complimentary investment consultation. In a friendly, no-pressure environment, I'll help you review long-term financial goals, and together we'll develop a strategy customized to your specific needs. You'll get all the information and guidance you need in simple, direct language you can understand. And there's absolutely no obligation.

I look forward to helping you prepare for your financial future. I will call you early next week to arrange a meeting where we can discuss these issues in further detail.

Sincerely,

(Name)
Registered Representative

Fixed annuities are offered through (Firm), a licensed (State) State insurance firm. Annuities are issued by various licensed life insurance companies. The interest rate for new issues is effective for one year from date of issue. The annual renewal rate is subject to change. Withdrawals prior to age 59 ½ may be subject to a 10 percent federal tax penalty. Early surrenders may be subject to surrender charges. All references to taxes are based on current tax law.

Variable annuities and securities products are offered by prospectus only through The O. N. Equity Sales Company, a member of FINRA/SIPC, One Financial Way, Cincinnati, Ohio 45242, (513) 794-6794. Please refer to the prospectus, which describes fees and charges before you invest or send money.

Annuities and securities:

  • Are not insured by the FDIC.
  • Are not deposits or other obligations of any bank and are not guaranteed by any bank.
  • Are subject to investment risks, including possible loss of the principal invested.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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