Selling Investments
Before selling an investment product to either an existing client or a prospect, suitability must be established, as discussed earlier in this section. To reiterate, the recommendation of a security must take into account the suitability of that security as an investment for the client or prospect. Suitability of an investment for your client or prospect depends on many factors, including previous investment experience, education, income level, net worth, investment objective, age and attitude toward risk.
Back to Top |
Next
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
