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SECTION V: THE INVESTMENT SALES PROCESS
Pre-Approach Letters: Example #1

Dear (Name):

As life changes, so do your financial needs. That's why (Firm) now makes available a variety of insurance and investment services through The O. N. Equity Sales Company.

Whether you're a beginning or experienced investor, representatives of (Firm) can help you make sense of today's financial world, without any pressure or obligation. They'll listen to your concerns and give you simple answers to any questions you may have. If you decide to invest, (Firm) offers a variety of the most current financial alternatives, including tax-deferred annuities, mutual funds, stocks, bonds, and life insurance. So whatever the objective, you're sure to find an alternative that may help meet your needs.

To schedule a complimentary consultation with an Investment Representative, call (Number) or stop by today.

Sincerely,

(Name)
(Title)

Fixed annuities are offered through (Firm), a licensed (State) State insurance firm. Annuities are issued by various licensed life insurance companies. The interest rate for new issues is effective for one year from date of issue. The annual renewal rate is subject to change. Withdrawals prior to age 59 ½ may be subject to a 10 percent federal tax penalty. Early surrenders may be subject to surrender charges. All references to taxes are based on current tax law.

Variable annuities and securities products are offered by prospectus only through The O. N. Equity Sales Company, a member of FINRA/SIPC, One Financial Way, Cincinnati, Ohio 45242, (513) 794-6794. Please refer to the prospectus, which describes fees and charges before you invest or send money.

Annuities and securities:

  • Are not insured by the FDIC.
  • Are not deposits or other obligations of any bank and are not guaranteed by any bank.
  • Are subject to investment risks, including possible loss of the principal invested.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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