Registered Representatives choose to obtain their securities licenses to better serve and help strengthen their customer relationships. When a non-registered individual is ready to begin offering securities products to their customers, he or she must pass the required examination(s) to obtain the proper securities registrations. Often a Registered Representative may need to take more than one examination to offer certain investment products to their customers. Because Registered Representatives who have the proper registrations can offer securities, they are able to separate themselves from the competition. In addition, the demand for financial products and financial planning continues to increase, leading many Registered Representatives to obtain the proper registrations to sell securities and offer investment advisory products.
Registered Representatives who become investment adviser representatives have the advantage of being able to offer financial planning services and fee-based investment management programs to their clients. These types of advisory services are becoming more and more popular with investors and help investment advisory representatives meet the increasing demand from their clients.