Small business is big business and getting bigger.
LIMRA places the number of businesses in the United States with fewer than 100 employees at five to six million; according to the Small Business Association, the number of men and women who have started their own businesses since 1970 has soared by 500 percent!
*
Moreover, businessowners and professionals comprise the most lucrative markets for your products and services. In addition to their personal and family needs, businessowners and professionals have a variety of business-related concerns, which can be resolved with insurance and equity products. What's more, since many people in these markets are at or near the top of the income ladder, they have the financial ability to meet their needs. In other words, businessowners and professionals are like your other clients, but their situations are unique, and the solutions create opportunities for you.
* "Marketing to U.S. Small Businesses in the '90s," LIMRA,
U.S. World Report.
Back to Top | Next
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
