The business and professional market is good news for other reasons:
- Daytime Activity:
Most business sales are made during the day, which leaves your evenings free for prospects and clients who can only see you then. This enables you to develop business cases without taking time away from your other sales activity.
- Solving Personal Needs with Business Dollars:
It's easier to get businessowners to pay for insurance and other financial products with a business check than with a personal check. When you show them how to meet their personal needs with those business dollars, your prospects will be even quicker with a pen and a check.
- High Persistency:
businessowners and professionals are interested in buying solutions to problems, not products. They understand what they're buying and why they're buying it, so their business is more likely to stay on the books.
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
