You don't have to be an expert to enter this market, but you do have to be confident in approaching small business owners and professional practitioners and competent when talking about their needs and concerns. What's more, your objective is the same as it is with individual prospects — solving problems. You already have the basic selling skills you'll need; if you're familiar with Ohio National's disability income insurance, you can easily start selling in the business disability markets. All you'll have to do is get your bearings and learn a few new tools and techniques. But will it be worth your time and effort?
Absolutely!
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.