Advertising in local publications lets people in your marketing area know about you and Ohio National.

Try this! Coordinate the subjects and timing of Ohio National advertising with your pre-approach e-mail and/or direct mail letters, so people who receive them will also be exposed to your ads the same week. Be sure to follow up with recipients. And, if you're conducting seminars, you should coordinate all three prospecting activities!

Source: Seminars & Workshops

Seminars are an effective way to develop relationships with professional advisers as well as generate activity with prospects. Seminars or workshops require a considerable commitment of time and planning, however, and must be conducted on a consistent basis to be effective.

Producers who have had success with seminars report that, if done the right way, they're well worth the effort, and the expense. Never mix audiences, however. For example, don't invite professional advisers and prospects to the same seminar; the topic should fit a carefully selected, narrowly defined group.

Try this! You might want to conduct quarterly concept-information seminars to groups of no more than 25 to 30 prospects in a specific target market. A separate series of seminars could also be held for professional advisers. With either group, present only one or two concepts, and illustrate what they can do for the participants or their clients.

Try this! Wealth & Wisdom Institute is not a selling system. It does not have financial planning software. They are not in that business. Unlike many companies, Wealth & Wisdom Institute feels you should choose the selling system of your choice or any combination of systems to help you succeed. Wealth & Wisdom will not conflict with any selling system you use. Wealth & Wisdom does not interfere with your personal selling process. It will enhance your marketing efforts.

Wealth & Wisdom Institute focuses on the communication and the marketing of your business. This effort will introduce you to more selling concepts and ideas that will enhance your business. These concepts and ideas may expand the planning you do with your clients, not eliminate it. It may surprise you that by studying your communication and marketing skills, you will only increase your revenue, not decrease it. THIS IS GOOD.