If seminars are not for you, try a variation on the theme — public speaking.

Try this! Make yourself available as a speaker at membership meetings of on-profile trade or professional associations where your (potential) clients are active, as well as local civic groups and service clubs — all of which are usually on the lookout for guest speakers.

As with a seminar, the only thing you're selling when you address these groups is yourself. The objective is to provide some useful information and make yourself known to the attendees. With seminars, it is usually appropriate to follow up with attendees. If you're doing the public speaking, however, just offer your services to those who are interested after the meeting, and then let whatever happens, happen.

Thundering Heard

As you develop selling and client-building skills, you'll learn how to reintroduce buyers to the sales cycle, again and again, so that, eventually, your own on-profile clients will become your best source of new business. But no matter how successful you become, never stop prospecting for new, on-profile opportunities.

Talk to a lot of people; open a lot of cases. That's the way to avoid peaks and valleys, and keep from putting all your eggs in too few baskets.