Market surveys are a great way to gather information on target markets. If you know a member of the target market, ask him or her to share information that will be helpful to you in determining whether or not the target market is a "good fit." If you don't know anyone in the market, you can call on people, state that you're doing a market survey and ask for their help.

Very often, people are happy to share information about their occupation or business. At the very least, you will receive the information you are looking for. However, you may find that your market survey questions create interest in what you are doing and that these will lead to scheduled meetings and sales.

Market surveys are also a good way to begin developing your prospecting skills. Calling, scheduling meetings, and asking for the information is an excellent opportunity to experience direct prospect contact, and the information you receive can help you as you consider your career in financial services.

One of the following field-tested talks should work for you when seeking to conduct a market survey.

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