Because of the high risk of dying too soon, becoming sick or hurt, or facing an underfunded retirement, the planning concepts and product solutions discussed in this module should rank high on the list of priorities for businessowners and professionals.

On-profile prospects are plentiful, but the tighter your marketing focus, the more effective your sales efforts will be. You can use the principles, processes, tools and techniques described in this unit to enter whatever segments of the business and professional market you select to make sales, build clients, cross-sell to other needs, and get plenty of on-profile referrals!

Too much study? Too many technical details? Many business planning solutions are technically challenging. Even so, this is not brain surgery! Given enough time and study, almost anyone can become a technician. But not everyone has what it takes to present complicated ideas in clear, original ways which get people to take action. It takes a special person to understand the value of simplicity, creativity and clarity in communications, and to combine that with the initiative and drive to make things happen.

With some concerted effort on your part, that person will be you! You won't become an expert in the business and professional market overnight, but you can also learn a lot through experience. Through the support provided by Ohio National and your management team — and by learning how the pros do it through joint field work — you will build and perfect your new selling skills. Soon you will be sharing your vision with businessowners in a voice, uniquely your own, which will speak to them clearly and compellingly.

We hope this is just the beginning of an exciting and profitable learning experience!