In following a vision, a bit of reality always helps.

The way you do business, market planning included, has to adapt to changing market forces, emerging technologies, new information. The quicker you change when change is called for — or as opportunities arise — the more likely you'll thrive in a volatile, competitive marketplace. There may be no better way to demonstrate that kind of resiliency and business savvy than by embracing technology, especially the Internet, and specifically a personal website, which can become your "marketing hub" and swiftly shift your productivity into high gear. More about that later.