Seniors present such a golden opportunity for financial service providers because, just as they are coming to grips with all those choices, pre-retirees and, to a lesser extent, retirees, are also repositioning, liquidating or receiving large amounts of assets from employer pensions, personal savings and investments, home sales, and Social Security.

In describing the opportunity created by the huge numbers of retirees or people who will retire in the next decade, marketing consultant, John Melchinger, writes:

"These people will receive significant sums of money in retirement plan distributions. Billions of dollars will be moved at the discretion of people who do not know their best options. This makes an attractive market, especially to financial planners, insurance advisers, banks, stock brokerage houses, and everyone else who wants a piece of the pie – and that's almost everyone in financial services."

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