In this appendix, we will look at:
- how to market and sell Ohio National's disability income products and services to business owners and professionals;
- how to identify, qualify and approach prospects for business disability insurance;
- how to use Ohio National's product options as flexible sales tools in developing and closing sales; and
- how to cross-sell in the business and professional market, get referrals and reintroduce clients to the sales process again and again.
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
