Last Year's Revenue Streams
The following example spreadsheet will help you create one, in order to determine where your revenue currently comes from. It will help you identify what areas of your business are most profitable and where you might want to focus your marketing efforts.
| Categories | All Clients | "A" Clients | "B" Clients | "C" Clients |
| # | 125 | 30 | 45 | 50 |
| Revenue | $175,000 | $100,000 | $50,000 | $25,000 |
| Marketing Expenses | $10,000 | $5,714 | $2,857 | $1,429 |
| Variable Expenses | $17,500 | $10,000 | $5,000 | $2,500 |
| Fixed Costs | $30,000 | $7,200 | $10,800 | $12,000 |
| Profit Margin | $117,500 | $77,086 | $31,343 | $9,071 |
| Expenses/Client | $380 | $573 | $351 | $290 |
| Revenue/Client | $1,400 | $3,333 | $1,111 | $500 |
| Profit/Client | $940 | $2,570 | $697 | $181 |
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.