"Marketing data for financial services clearly indicate
that it takes at least nine significant exposures
(conversations work best) before clients begin to
understand the true extent of what financial
planners, estate planners, insurance planners
and such actually provide in the way of
services and products."
– John H. Melchinger, The Marketing Coach™
"When someone comes to your Web site, you have already
got their attention. The job of the Web site is to
give attention. The person has come to the Web
site with a need. They should leave the Web
site with that need fulfilled."
– The Web Content Style Guide
"Your market has free choice, and only by supplying what
the market wants, and not by your efforts to impose
your products, will you get your maximum share
of the market's potential."
– Walter H. Lowy
"One of the biggest causes of advertising failure is
creating ads that make unsubstantiated claims.
You must prove what you say in every ad;
otherwise, consumers will be turned off
by your product or service."
– Roy Williams, Williams Marketing, Inc.
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