Getting Personal

By Bob Krumroy, Identity Branding, Inc.

Isn't that what marketing is all about? Getting personal? Building affection? Yes! Heightening your visibility with your prospect audience? Even to those who know you?

Is your number one component for outclassing the competition, building a perception of "differentiation," creating affection and eventually creating a compelling association? One where the prospects will gladly agree to meet with you. However, none of this can be established if you don't:

• Build a sufficient name-specific database (at least 1,000 prospect names).
• Increase your consistent visibility greater than the competition.
• Make sure that some of your visibility is simply likeable or helpful and not transactional.