It's always best to have satisfied on-profile clients as centers of influence, but an objective "personal advisery board" can also be cultivated.
Your Personal advisery Board (PAB) is made up of men and women in your market segments who are willing and able to help you develop your business. While these people may not all be prospects for you, their third-party influence, through referrals or personal introductions, can open doors you might not be able to open on your own.
At first, you should ask Personal advisery Board members to meet with you one-on-one. However, you may eventually wish to bring advisery Board members together in as a focus-group once or twice a year to thank them for their help, find out more about what they think of your products and services, and further solidify these relationships.
