Market Planning Time Line

Name: _________________________     Date: __________

The projected timeline for completing Ohio National's Market Planning can be up to as long as two to three months — though you and your general agent/trainer should base your completion schedule on your situation, experience-level, and other commitments. The important thing is getting your marketing plan in place and generating profitable business — not seeing how quickly you can do it!

Key Elements Target Completion Dates Getting Started __________ What Is A "Market"? __________ Elements of Market Planning __________ Market Opportunity Analysis __________ Understanding Your "Best" Market __________ Understanding Your Competition __________ "SWOT" Analysis __________ Leveraging Technology __________ Goal-Setting __________ Market Segmenting __________ Market Selection __________ Customer Profiles __________ Market Positioning __________ Professional Identity Branding __________ Marketing Strategy __________ My Marketing Plan __________ Implementing & Managing Your Plan __________

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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