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Think Exercise
 

Client Acquisition Costs/
Lead Conversion Rates

If you're like most advisers, you're looking to drastically increase the return on your marketing investment. You need to know, for example:

  • How many of your prospects are converted to leads?
  • How many leads are converted to sales?
  • What does it cost to generate one lead and convert it to a client?

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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