Unless you tell someone how to contact you, they won't. Make it easy for them. Web sites are typically introduced and promoted by word-of-mouth, as well as through other marketing media — direct mail and other correspondence, newsletters (print or electronic), and press releases. Print your contact information on all of your materials, and try giving people an incentive — e-mail free e-newsletter subscription offers to anyone interested. All they have to do is click in and sign up.