We'd like to acknowledge the contributions of Ohio National Financial Services sales associates for development of this program. Their sponsorship, endorsement and support were invaluable:
- Kerry Lawing, Ohio National, Lawing Financial Group, Inc. Overland Park, KS, whose strategic networking alliance program for CPAs entering the financial services industry added immeasurably to our understanding of this useful strategy.
- Mike Sommers, Ohio National, Hummel Insurance, Inc. Berlin, OH, whose patience through our recorded telephone interviews yielded insights into high-impact market positioning and professional identity branding.
Sources:
- Lowe, Kirk, E-Book, Building Your Business, www.freedomarketing.ca.
- Melchinger, John H., The Marketing Coach™ (www.melchinger.com), Developing Target Markets, Why You Should, How You Can, R&R Newkirk, 1982-1984.
- Frohlinger, Carol, Crossell, Inc., (www.crossell.com), a consultancy focused on advancing women in business.
- Ansoff, Igor H., "Strategies for Diversification," Harvard Business Review, September-October, 1957.
- Kotler, Phillip, and Bloom, Paul, Marketing Professional Services, Prentice-Hall, 1984.
- Fuld, Leonard M., The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors, John Wiley & Sons, 1995.
- Usborne, Nick, Net Words – Creating High Impact Online Copy, McGraw-Hill, 2002.
- Montoya Pete, and Vandehey, Tim, The Brand Called You, Personal Marketing for Financial advisers, Millenium Advertising, 1999.
- Krumroy, Robert, Brilliant Strategies and Fatal Blunders – How to Survive and Thrive in an Overcrowded Market, Identity Branding, Inc., www.identitybranding.com.
- McGovern, Gerry, The Web Content Style Guide, Prentice Hall, 2002.
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
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