Succinctly describe how you're going to approach, develop, and achieve dominance in your market, and the follow-up steps you intend to take. Remember, this is just a plan; you'll be making changes, but that shouldn't stop you from recording your ideas. (Recording original ideas and plans often permits you to make adjustments that much earlier.)
| How will you build name recognition and reputation? |
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| What prospecting sources and methods will you use? |
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| How will you approach qualified prospects? |
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| What will you say? |
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| What will you sell? |
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| How can you get clients to refer you to others in the group? |
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| How will you build and maintain client relationships? |
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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.
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