As more and more people become inaccessible through telephone approach methods, e-mail is growing into an important means of contacting prospective clients. Care must be taken to separate "e-mail prospecting" with the generally unacceptable technique that is broadly called "spamming."
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E-mail marketing is similar to direct mail in that your message is sent to a select list of prospective clients that fit your desired demographic profile. In a world that is busy for everyone, receiving an intriguing "flash" e-mail is a quick and effective way to present a:
E-mail can be a very effective way to create an emotional bond, deep loyalty, and create market preference — a way to "out position" your competition.
Since consistent visibility creates increased credibility and preference, you will see more repeat business and greater market attraction. You will also find it easier to attain that normally hard-to-get first appointment, and will establish yourself as "differentiated" in an otherwise overcrowded market.
Try This: Go to ON-Net Industry Links, and check out Identity Branding, Inc., E-Mail Concepts, which offers discounts to Ohio National sales associates.
* Prior to adapting an e-mail or fax prospecting program, be
mindful of and obey all state and federal "do not call" rules.
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.