Ohio National Financial Services, Estate Planning

The charitable marketplace is big. The largest charitable institutions are religious organizations, followed by hospitals and health agencies, education, social service organizations, the arts and humanities, and civic and public affairs. Most 501(c)(3) organizations, associated with tax-sheltered annuity [403(b)] plans, qualify for charitable contribution planning.

The challenge facing insurance advisers who want to work in the charitable market is not finding an organization, but deciding which one(s) to target. Many successful financial services professionals enjoy the life insurance business because it gives them the opportunity to help people. Focusing their practice in the charitable marketplace plays into this motivation because their business efforts support worthwhile religious, health, educational and civic endeavors in their community.

To learn more about ways to approach and work with charitable institutions, visit the separate Estate Planning Appendix.

Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.