Ohio National Financial Services, Estate Planning

Businessowners are often likely candidates because they have so much at stake. The value of the business can easily create an estate tax problem. The disposition of the business at the owner's death has important planning implications (both for heirs who might inherit the business and those who won't).

There are three basic alternatives available to businessowners for disposition of their businesses at death:

Liquidation

Sale

Transfer to a Family Member

The need for life insurance in all three cases is readily apparent, making it easy to see why your current business insurance clients may be good candidates for estate planning.

Too often, your business insurance clients have spent so much of their time and effort building their businesses that they have not given proper consideration to the continuation or disposition of those businesses, and the conservation and distribution of their estates. When properly motivated and given the opportunity to face the problems of conservation and distribution, prudent businessowners will seek action.

For more information on the disposition of business interests, refer to the Advanced Sales Buy-Sell Planning Adviser Guide (Form 2412) and the ON-Trac "Business Insurance" module.

Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.