We know that annuity products can protect against the risk of living too long with too little money. We also know that Seniors and other clients have many types of annuities to choose from, plus a lot of planning options to fit their investment and income goals — current or future. Indeed, not only do annuities and other retirement income alternatives allow individuals and businesses to fund their pensions and other retirement plans, with the tax advantages these products offer, businesses and participating employees the Annuity Market will continue growing ever larger, while, as we'll see, it also becomes more complex.

Because qualified plans are important to Americans age 65 and over, the unique Senior Market will be an underlying theme throughout our discussion.

The Senior Market clients we'll be talking about here are Baby Boomers — the collective name of the 76 million people born in the United States between the end of World War II and 1964. This is a group often self-described (without a hint of irony) as: "The largest, most knowledgeable, fiscally influential demographic group in American history."

Out of necessity or otherwise, however, many Baby Boomers will continue working well past retirement age. In truth, if all the Boomers who begin turning 65 in 2011 retire on schedule and begin drawing Social Security retirement benefits, the effect on national productivity, not to mention the financial markets, will be devastating. But if aging Boomers remain in the labor force, you can bet they will find ways of making it all seem trendy — just as they did when they invented the "youth culture" in the 1960s. And they will be receptive to need-to-know information about making their remaining years fiscally — as well as physically — as comfortable as possible.

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