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The Non-Qualified Annuity Market

The non-qualified annuity market consists of annuities purchased with after-tax dollars to meet longer-term wealth accumulation or retirement planning needs, with the emphasis on longer-term. As we discussed previously, deferred annuities may not be appropriate for shorter-term wealth accumulation purposes – generally those that will occur prior to age 59 1/2. In addition, immediate annuities are designed to provide long-term income – income guaranteed for life.

The Single Premium Deferred Annuity Market

To sell SPDAs, advisers need to identify sources of prospects who have a minimum of $2,000 that they want to invest for longer-term purposes. SPDAs lend themselves to prospects who want:

  • Fixed Annuities
    • Safety & Guarantees

    • Tax-Deferred Growth

    • Competitive Interest Rates

    • Income Option Flexibility
  • Variable Annuities
    • Higher Growth Potential

    • Tax Deferred Growth

    • Multiple Investment Options

    • Income Option Flexibility


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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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