Knowledgeable consumers make informed choices. Adding to concerns about consumers' financial literacy, the number and types of financial choices have grown dramatically in the last decades. Financial products and services can be complicated. This complexity, and the increasing responsibility being placed on individuals for their own financial security, means that older Americans need better information about annuities and other financial products. That puts an even greater burden on the financial adviser working with seniors.
With so many product options available, providing complete and balanced statements of advantages and disadvantages is difficult at best. Thus, identifying needs, matching them with appropriate product solutions and having the technical competence to structure products properly have never been more essential.
For more information about approaching and working with seniors, visit the separate sales and marketing Appendix to this course.
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.