No wonder so many successful producers prefer to work in the business and professional market!

Most advisers should enter the business and professional market gradually, because cases often take longer to develop and close than individual sales. Once you're up and running, however, just one case can generate a lot of activity — and there are plenty of on-profile prospects to go around. All you have to do is get their attention and match their needs and wants with your product solutions.

It's a great feeling when you know how. And you will!

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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