— Philip Kotler, Marketing Professional Services
Your marketing strategy is your formal plan for entering and systematically developing your target business markets and achieving your goals. It coordinates the other planning elements with tools and techniques for establishing dominance in these new market segments while servicing and expanding your existing on-profile client base.
Your situation, goals and objectives will determine how many markets you target.
You may find you'll need different marketing strategies for each market segment, as well as solid expertise in the unique wants and needs of your on-profile prospects and clients. Following a distinctive strategy for different groups ensures that you build, maintain, and continually strengthen your position, competitive advantage and identity.
The best market strategies leverage your professional identity branding and communications technologies to get your name and message across — and create some astonishing efficiencies, while incorporating your goals and objectives.
Smart marketing, not exotic technology, will make you successful. You'll also have to squeeze every drop of productivity out of your Internet applications and other tools, and be ready to react quickly to important new bells and whistles.
Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.