Your business market surveys have given you a head-start in each of these areas; however, some well-thought out self-promotion — devised by you and done by you — can do even more to establish your presence in your small business markets.

Most of us like originals, that is, people or things that are refreshingly different. What's more, the sales process does not reward subtle nuance. It rewards large, recognizable gestures, and the more creative and well-suited the gesture is to the marketplace, the better.

What follows are several self-promotional ideas, which can help you get scheduled meetings, not just in the business markets, but in any market.

THE THREE "BE'S" OF SELF-PROMOTION John H. Melchinger, The Marketing Coach ™ points out that self-promotion is a matter of... Being First: Innovative & Exciting Being Different: In Appealing Ways Being Best: Or Better than Most

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