Example: A current magazine article on the uses of deferred compensation might be very interesting to incorporated businessowners or professionals. The effect is even more powerful if the article was written by you! Either way, your initial letter might read something like this...

Dear Prospect: Congress has handed down a series of laws in recent years that have taken a lot of steam out of executive benefit plans for small businessowners and highly compensated employees. In many cases, significant breech exists between what was anticipated by businessowners or promised executive-level employees and what they will now actually receive. The enclosed article reviews the effects of this legislation, and then demonstrates how a deferred compensation agreement, informally funded with life insurance, can help close this so-called "expectation gap." From time to time, I send articles on important topics to my clients and others whom I feel might benefit from this new information. I hope you find this one helpful. Sincerely, Sales Associate P.S. If you want to discuss this topic or would like additional information about our organization, please feel free to contact me.

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Ohio National is not affiliated with, nor does it endorse or sponsor, any particular prospecting, marketing or selling system.

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