For advisers to succeed in the business and professional market, advanced continuing education must be a central part of their marketing and client-building plans.

In order to meet your career goals, you must remain competent in dealing with the changing needs and wants of your clients. This means pursuing additional advanced education throughout your career — including attending continuing education seminars and earning the LUTCF, CLU, ChFC and CFP professional designations — and always having up-to-date technical reference resources at your disposal.